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> Objectives


In fulfillment of this mission and vision and guided by the company philosophy, we fully commit to the following stakeholder principles:







Our customers are our reason for being here. We believe that we should always treat them with the dignity and courtesy and be fully responsive to their needs. We therefore have the responsibility to:

  • Provide our customers with the highest quality products and services, consistent with their requirements and with international standards;

  • Treat our customers fairly, courteously and with integrity in all of our business transactions;

  • Act promptly on their immediate concerns and be receptive to their long-term needs and interests; and

  • Make every effort to ensure that the health, safety and general well-being of our customers are enhanced by our products and services.



Our Suppliers are our business partners. We believe that our relationship with our suppliers must be based on mutual respect and benefit. We therefore have the responsibility to:

  • Foster long-term stability, direct relations and continuous development with suppliers in return for quality, competitiveness, and process efficiency and performance reliability;

  • Seek fairness, truthfulness, integrity, and transparency in all of our business dealings with them; and

  • Seek, encourage and prefer suppliers whose business practices respect human dignity and the environment.



Our Competitors are our catalysts towards continuing service excellence. We believe that fair and honest competition is one of the basic requirements for national development and will ensure the just distribution of products and services to the community we serve. We therefore have the responsibility to:

  • Promote behavior that demonstrates mutual respect among competitors; and

  • Maintain the highest level of business ethics and integrity.



Our Community is our business environment and the society we serve. We believe that our interests and that of the community are complementary and inseparable. We therefore have the responsibility to:

  • Uphold and maintain at all times the highest standards of business ethics;

  • Fulfill with dedication and commitment our social responsibilities;

  • Undertake activities that support and contribute to the economic and social development of the country;

  • Promote and stimulate sustainable development by preserving and enhancing our natural resources; and

  • Employ proactive measures and lead the development in our areas of interest by working with government and other institutions to serve society towards our collective benefit.

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